The word 'LOW-LIFE' is used to describe people who don't conform to society's norms. People who want to be their own boss, people who are on their own unique swag, people who ain't got time for a 9-5.

We are subverting the word by providing affordable-luxury garms. I wanna provide the youth a platform to build up their confidence and their swag in a personal, unique way.

So, twin, be who you want to be. Be that artist, take that risk, and if you get called a 'LOW-LIFE' in the process i hope those double L's on your wrist keep you focused.